CarsDirect
Overview
In 1999, CarsDirect CEO Scott Painter tasked imagistic with the tall order of selling their first car online in six weeks. We delivered, and for next two years imagistic was the developer credited with launching an online revolution.
Who They Are: CarsDirect is the leading multi-brand online car buying service, providing new car, used car, and auto finance-related content and services since 1998.
Applicable URL: www.carsdirect.com
Project Launched:1999
Solution
imagistic took ecommerce to the next level and empowered CarsDirect consumers with researching and shopping for cars directly online.
End benefits for CarsDirect:
- Delivered the first consumer-facing car "configurator," which is still in use today and since leveraged by many other online retailers
- Delivered extensive information architecture and detailed technical and functional specifications
- Built and implemented a robust, custom-built search tool application
Success derived since project commencement in 1999:
- CarsDirect.com is the number one online car retailer.
imagistic service contributions:
- Business Technology Plan: Functional Specifications, Technical Specifications, User Flows, Wire Frames
- Information Architecture
- Project Management
- Custom Web Development