Hollywood.com

Hollywood.com

Overview

Hollywood.com asked us for a high-profile, intensely targeted site to cater to their wide celebrity fan base.

Who They Are: Leading provider of news, information, and ticketing covering the entertainment and media industries.

Applicable URL: www.hollywood.com

Project Launched: 2008

Solution

imagistic delivered comprehensive information architecture and Business Technology Plan for tech documentation, which served as the core foundation of their revamped site.


End benefits for Hollywood.com:

  • Better visual/content organization
  • Improved usability flow and site navigation
  • Dynamic display of fan content, with custom-built celebrity widget
  • Improved performance and administration with Platform, our
    recommended video publisher
  • Ease of incorporating user-generated content, with our consultation on integrating Pluck, a social media engine

Success derived since its launch in 2008:

  • 10%-30% page visit increase
  • 3.5 million visitors monthly

imagistic service contributions:

  • Business Technology Plan: Application Assessment
  • Information Architecture
  • Functional Specification for custom .NET CMS
  • Project Management
  • Design: HTML, XML
  • SEO
  • Technology: Consultation on Platform and Pluck