Overview

Hollywood.com asked us for a high-profile, intensely targeted site to cater to their wide celebrity fan base.

Launch Slideshow

Who They Are: Leading provider of news, information, and ticketing covering the entertainment and media industries.

Applicable URL: www.hollywood.com

Project Launched: 2008

Solution

imagistic delivered comprehensive information architecture and Business Technology Plan for tech documentation, which served as the core foundation of their revamped site.

End benefits for Hollywood.com:

• Better visual/content organization
• Improved usability flow and site navigation
• Dynamic display of fan content, with custom-built celebrity widget
• Improved performance and administration with Platform, our
  recommended video publisher
• Ease of incorporating user-generated content, with our consultation on integrating Pluck, a social media engine

Success derived since its launch in 2008:

• 10%-30% page visit increase
• 3.5 million visitors monthly

imagistic service contributions:

• Business Technology Plan: Application Assessment
• Information Architecture
• Functional Specification for custom .NET CMS
• Project Management
• Design: HTML, XML
• SEO
• Technology: Consultation on Platform and Pluck