Overview

NewSong, an independent music organization, asked us to create brand awareness and promotional stickiness for their ninth annual contest: an promotion to win the opportunity to record an EP with Grammy-award winning producer Jacquire King (Kings of Leon, Norah Jones)

Launch Slideshow

Who They Are: NewSong is an independent music organization whose mission is to build and identify a supportive community of performers and songwriters.

Applicable URL: www.newsong-music.com

Project Launched: 2010

Solution

imagistic delivered an integrated online campaign strategy consisting of SEM, microsites, and social media cross-promotion in just six weeks.

End benefits for NewSong:

• Created SEM campaigns to surface promotion on search engines
• Developed email blasts and newsletters to drive traffic to customized microsites for contest submissions
• Created cross-promotion buzz via videos and strategic partnerships with ASCAP, BMI, Broadjam, and ReverbNation
• Expanded social media channels by targeting songwriters on Facebook.

Success derived since its implementation:

• Generated three million impressions and 60,000 click throughs
• Captured thousands of submissions
• Increased brand awareness on Facebook

imagistic service contributions:

• Social Media Consultation and implementation