Overview

Technicolor asked us for a contemporary site that would help highlight some of their little-known services, simplify their content management complexity, and allow their visitors fewer clicks to their sales contacts.

Launch Slideshow

Who They Are: World’s largest film processor and manufacturer/distributor of videocassettes, DVDs, and CDs.

Applicable URL: www.technicolor.com

Project Launched: 2007

Solution

imagistic delivered a Business Technology plan for a modern, easy-to-navigate site built on Microsoft’s Content Management Server.

End benefits for Technicolor:

• Improved brand presence, with a sophisticated design
• Ease of presentation of their 100+ services
• Faster conversion, with sales contacts only a click way
• Better management of hundreds of pages
• Improved usability, by mapping services to locations
• Increased SEO compliance

Success derived since its launch in 2007:

• Ease of internal management of content
• Increase in brand visibility

imagistic service contributions:

• Business Technology Plan: Site Assessment
• Design: HTML, Flash
• Information Architecture
• Project Management
• Search Engine Optimization
• QA/Testing
• Technology: .NET, Microsoft CMS