imagistic Re-Launches Web Site for California Pizza Kitchen

Premium Pizza Dining Chain CPK Keeps Its Online Image Fresh

VENICE, CALIFORNIA - September 17, 2002 - Internet Software and Services company imagistic has re-launched a new Web site for premium dining chain, California Pizza Kitchen. The site, located at www.cpk.com, is a reflection of the chain's desire to keep their online presence fresh and constantly evolving. Although the previous site, launched a little over a year ago, was a high caliber site and worthy of the chain, CPK has made it a corporate commitment to not let their online "store front" become stagnant.

The new site contains all the same content features including an interactive location finder, full menu and the popular CPKids section. However, with this launch, imagistic designed a completely new look and feel, an even more intuitive navigation interface and added other usability improvements throughout.

California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining chain in the premium pizza segment. The restaurant features hearth-baked pizzas, salads, soups and sandwiches. The chain operates, licenses or franchises 118 restaurants of which 86 are company owned, and 32 operate under franchise or license agreements. The restaurants feature an imaginative line of innovative premium pizzas including the Original BBQ Chicken pizza.

ABOUT imagistic
Founded in 1997, imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as California Pizza Kitchen, Bank of America, Boston University, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.