imagistic Redesigns Web Site for Stop Cancer

VENICE, CALIFORNIA – September 2003 – In partnership with DJLA, a Los Angeles-based advertising agency, imagistic redesigned www.stopcancer.net and launched the site at the organization's largest annual fund raising event, "The Weekend Classic" on September 12, 2003.

Dedicated to finding cures for cancer by providing funding for cancer research, Stop Cancer has funded many innovative research programs through monetary and in-kind contributions. imagistic's main objective in redesigning the site was to educate users on the successes of cancer research and urge users to donate online. In keeping with that goal, the site highlights nearly 50 projects supported by Stop Cancer, representing research in all types of cancer from leukemia and lymphoma to prostate and breast cancer and many others. The online donation option is prominent on every page, driving traffic to a 3rd party secured donation engine.

Stop Cancer derives a large portion of its funding by hosting many elite and exciting social events throughout the year for both sophisticated and younger audiences. imagistic's secondary objective in the redesign was to integrate and showcase these events to encourage attendance and support of these fundraising channels. The site is redesigned to enhance the user experience overall and provide new ways to interact with Stop Cancer organization online. New site features include:

• A User Experience that highlights the Online Donations option
• A Comprehensive Event Calendar featuring the variety of fundraising activities
• A Member's Area with photo albums from past events
• A Featured Doctor's section that showcases Stop Cancer's success stories
• A Content Management System that allows for easy updates by Stop Cancer staff

Additionally, the site's new Look & Feel helps to reach out to a younger web-savvy audience in support of Stop Cancer's mission. imagistic's redesign represents Stop Cancer's continuing plans to use the online channel in new ways to educate users and garner support for its events and fundraising efforts.

ABOUT Stop Cancer
Founded by Doctor Armand Hammer, Stop Cancer is a non-profit, philanthropic organization dedicated to helping find a cure for cancer by funding cancer research at National Cancer Institute designated and comprehensive cancer centers. The focus of the organization is to provide grants to scientists who are engaged in innovative cancer research and its subsequent clinical applications.

ABOUT imagistic
Founded in 1997, imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. imagistic is based in Venice, California and works with local and remote clients in all businesses and industries