imagistic Launches New and Improved Site for Piccadilly Cafeterias

VENICE, CALIFORNIA – July 2003 – imagistic launched a new Web site for Piccadilly Cafeterias, a southeast restaurant chain with 175 stores based out of Baton Rouge, Louisiana.

Piccadilly came to imagistic to redesign its Web site in order to reach out to a younger, more web-savvy demographic. Using new imagery and expanding the site's features, imagistic developed a new site that emulates the Piccadilly experience online. The first task was to overhaul the information architecture of the entire site to create an easy-to-use and intuitive navigation system. The goal was to get customers one click away from all content. imagistic also developed a robust Content Management System that allows the staff at Piccadilly Cafeterias to update the site's content and keep it fresh.

Features included updating the Piccadilly-To-Go feature that allows customers to place orders online; developing a dynamic store locator; enhancing the Gift Card purchase system to make it easier for customers to purchase Gift Cards online; and expanding the Join Our Team section so potential employees can apply online and have their resume submitted to the Human Resources database.

ABOUT PICCADILLY
Piccadilly is a leader in the family-dining segment of the restaurant industry and operates 175 cafeterias in the Southeastern and Mid-Atlantic states. For more information about the Company visit www.piccadilly.com.

ABOUT imagistic
Founded in 1997, imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Shari's Restaurants, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.