imagistic Launches Web Site For The School For The Museum Of Fine Arts Boston

VENICE, CALIFORNIA – December 2004 – imagistic, in partnership with CrownPeak (http://www.crownpeak.com), has launched http://www.smfa.edu – a robust Web site of The School For The Museum Of Fine Arts Boston, one of the premiere art schools in the country.

“The SMFA site is a complete redesign in terms of the look & feel, features and functionality, and takes the SMFA into the 21st century,” says Michael Weiss, CEO of imagistic. “We re-authored the content, and developed straightforward navigation with a strong sense of design befitting an art school.”

The main objective of the project was to build an online destination that allows a diverse audience to find what they need in as few clicks as possible.

This required imagistic to re-architect and re-write the site content. The new site effectively presents targeted information to distinct audiences, students, prospective students, donors, alumni and the general public.

CrownPeak’s CMS solution allows the staff at the SMFA to easily update and publish new content as well as tap into the existing faculty and course listings databases.

The site benefits strongly from the CMS with regularly updated Course Listings, Faculty, Online Galleries and a Calendar system which incorporates and displays over ten categories of events in easy to understand pages.

In order to take the site to the next level, imagistic created an engaging Flash-based Home Page where all images, text and colors are completely managed via the CMS.

ABOUT SMFA
Located in the cultural heart of Boston, the School of the Museum of Fine Arts, Boston (SMFA), is a unique institution, dedicated to educating artists and focused on fostering creative investigation, risk-taking, and individual vision. We do this by emphasizing studio practice and by offering students an unusual amount of freedom in their coursework.

ABOUT CROWNPEAK
Based in Los Angeles, CrownPeak is the first company to provide world-class Web site management software as a service. CrownPeak solutions include CrownPeak CMS, an enterprise-class web content management solution and CrownPeak Search the first on-demand search tool designed specifically to automatically and continually learn from both the content and user’s search behavior.

CrownPeak delivers its unique combination of software and services to such clients as Crain Communications, Honeywell, Hyundai Motors, the University of Southern California, and the State of Virginia. CrownPeak solutions support hundreds of sites, thousands of users and millions of web pages. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld’s “Excellent” rating, and is a 2003 and 2004 SIIA Codie Award finalist as Best Content Management System.

ABOUT IMAGISTIC
Founded in 1997, imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. imagistic is based in Venice, California and works with local and remote clients in all businesses and industries.