imagistic Launches PictureArts.com

WESTLAKE VILLAGE, CALIFORNIA – March 2005 – Today imagistic, in partnership with PictureArts, launched http://www.picturearts.com, a completely new Web site for the leading stock photography company.

"At our very first meeting the client said, 'You've seen Getty Images? That's what we want.' That was our challenge," says Michael Weiss, CEO of imagistic, "and that is what we gave them."

In addition to creating a new site architecture, GUI and extensive Lightbox functionality, the new site combines all of PictureArts' Rights Managed and Royalty Free brands into a single eCommerce driven site and database.

Most significantly, imagistic developed a Custom Search System that searches for and displays results across all brands, with tools that allow the marketing staff at PictureArts to specify how images will sort and slot on the display page based on various criteria.

The site also allows for multiple views for different users - corporate administrators, corporate employees, distributors and general site users.

These registered users can search across all brands and CDs, create/edit/delete Lightboxes, email Lightboxes, download comp images, price Rights Managed and Royalty Free images, purchase images, download those images, send purchased images to colleagues, check their purchase history, take quizzes and request image research.

"This site is chock full of functionality. It allows customers to search and manage their stock photography libraries right online. We are very proud of this site. It ranks up there as one of the best stock photography sites on the Web" says Weiss.

ABOUT PICTUREARTS
PictureArts is a leading provider of specialty images to advertisers, designers, publishers, corporate communicators and others. Our specialized image collections offer depth of subject and unique perspectives unavailable from any other source.

PictureArts represents over 140,000 images from more than 800 outstanding photographers and illustrators located around the world. Our images are licensed by over 150 agents in 40 countries. PictureArts image collections include Nonstock, FoodPix, Botanica and Brand X Pictures. The company is headquartered in South Pasadena, California, with an office in midtown Manhattan, New York. A presentation of its services is available on http://www.picturearts.com.

ABOUT IMAGISTIC
Founded in 1997, imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. imagistic is based in Westlake Village, California and works with local and remote clients in all businesses and industries.