June 2009

WESTLAKE VILLAGE, CALIFORNIA – June 2009 – Imagistic has launched a new site for Amari™ Cream.

Developed by OB/GYN Dr. Jose Iparraguirre, Amari™ Cream is an over-the-counter product designed to be the "sexy, smart, and safe way" to help prevent the contraction of many common sexually transmitted viruses, including Herpes Simplex II, Human Papilloma Virus and Human Immunodeficiency Virus. Used along with a condom, Amari Cream is 99% effective.

Investors G. Howard Associates and Pacific Media Direct looked to Imagistic not only to rehaul their dated-looking, single-page commerce site, but also to establish a new brand identity by designing new product packaging.

Using recent focus group testing results as direction, Imagistic developed bright and appealing his-and-her themed product packets, housed discreetly in a totable tin. In addition, Imagistic created an eye-catching logo and compelling tag line that reflects the fun and sexy image the investors were looking to impart.
As well, Imagistic extended Amari Cream's new identity online with a clean, informative Web site built on Drupal, for fast deployment and ease of use. To tell Amari Cream's story in a visually appealing manner, Imagistic wrote and designed a Flash movie that greets visitors on the Home Page.

Michael Weiss, partner/CEO at Imagistic, had this to say of the engagement: [quote here]

Impressed with the end results, the investors have continued to engage Imagistic with a phase 2 extension of their Web site to include e-commerce capabilities and social media additions.

Founded in 1997, Imagistic is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. Imagistic is based in Westlake Village, California and works with local and remote clients in all businesses and industries.