At NTC Atlanta, Michael Weiss and Robert Rose spoke on "Real Social Media Marketing: Moving From Buzz to Benefits."
Using Social Media to help drive real success for a non-profit is more than just blogging occasionally, setting up the Twitter account and the Facebook group. But, on the other hand, you also don't have to turn your entire Web strategy into a real-time content feed in order to benefit either. Learning how to balance the buzz and benefits is an extraordinarily important challenge for marketing in 2010. Is the use of social media marketing for the non profit clever? Is it smart? A novelty? Short-term or long-term?
Over the course of one hour, learn from actual, real, success stories of marketing and communications professionals who have harnessed the power of the social media space including Blogs, Facebook, Digg, delicious.com, Twitter, Foursquare and others to get found by more potential donors, develop more meaningful relationships with your constituents and realize the search engine optimization benefits of moving your Web content outside the bounds of your Web site. This lab is intended for marketing and communications professionals who want to learn about how to leverage social media with real, tangible business results.
1. An understanding of where the benefits of marketing and communicating through the social media space.
2. A 60-90 plan of how you can start to build a process in your organization to leverage social media marketing - both building the communications and measurement plan
3. A few ideas for how to integrate your Web content strategy, with your Social media strategy - so that they are completely aligned.
You can find session slides here:
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