The Red Hat Society, an international society dedicated to reshaping the way women are viewed in today’s culture, engaged Imagistic to deploy a new Customer Relationship Management (CRM) system for managing subscribers, members, and events. The new CRM, a customized version of CiviCRM, was selected through a guided prioritization exercise by the Red Hat Society stakeholders.
Imagistic's CRM upgrade provided the Red Hat Society the ability to leverage the power of a two major open-source applications, CiviCRM and Drupal, as well as extending both applications with custom code to more effectively match the needs of the organization.
Imagistic first migrated the existing website from a custom-built Lasso-based CMS to the Drupal CMS. "Drupal and CiviCRM are a solid pair of frameworks to build an enterprise-wide system to run a business on," explained Kevin Howard Goldberg, President of Imagistic. "Being able to leverage both CiviCRM's and Drupal's custom module structure was a critical piece in delivering a system that met, and in some cases, exceeded the requirements of the business."
More About the Red Hat Society
The Red Hat Society® connects, empowers and transforms the lives of women approaching 50 and beyond through the power of fun and friendship. Women of any age are encouraged to join (those under 50 don a pink hat until they "REDuate"), emphasizing the value of cross-generational friendships and mentoring.
Founded in 1997, Imagistic is a business and technology solutions firm. Our mission is to help organizations use technology to support their business and improve their bottom line. With a strong attention to detail and exceptional client service, Imagistic offers a proven track record of hundreds of satisfied clients and successful implementations around the world. Our talented and seasoned staff offers decades of experience in business technology strategy, technology forensics / analysis, pre-development consultation, Internet and custom software development, content strategy, project management, design, and information architecture.