Red Hat Society Teams Up with imagistic on CRM Upgrade

The Red Hat Society, an international society dedicated to reshaping the way women are viewed in today’s culture, engaged Imagistic to deploy a new Customer Relationship Management (CRM) system for managing subscribers, members, and events. The new CRM, a customized version of CiviCRM, was selected through a guided prioritization exercise by the Red Hat Society stakeholders.

Imagistic's CRM upgrade provided the Red Hat Society the ability to leverage the power of a two major open-source applications, CiviCRM and Drupal, as well as extending both applications with custom code to more effectively match the needs of the organization.

Imagistic first migrated the existing website from a custom-built Lasso-based CMS to the Drupal CMS. "Drupal and CiviCRM are a solid pair of frameworks to build an enterprise-wide system to run a business on," explained Kevin Howard Goldberg, President of Imagistic. "Being able to leverage both CiviCRM's and Drupal's custom module structure was a critical piece in delivering a system that met, and in some cases, exceeded the requirements of the business."

More About the Red Hat Society
The Red Hat Society® connects, empowers and transforms the lives of women approaching 50 and beyond through the power of fun and friendship. Women of any age are encouraged to join (those under 50 don a pink hat until they "REDuate"), emphasizing the value of cross-generational friendships and mentoring.

About Imagistic
Founded in 1997, Imagistic is a business and technology solutions firm. Our mission is to help organizations use technology to support their business and improve their bottom line. With a strong attention to detail and exceptional client service, Imagistic offers a proven track record of hundreds of satisfied clients and successful implementations around the world. Our talented and seasoned staff offers decades of experience in business technology strategy, technology forensics / analysis, pre-development consultation, Internet and custom software development, content strategy, project management, design, and information architecture.