AutoTransporters Online

Overview:

With more than 1,500 successful car shipments in the last two years, AutoTransporters Online is one of the nation's most reputable automobile transport companies on the Web.

Striving to build their business even more while remaining within budget, AutoTransporters Online contracted imagistic to re-vamp their online marketing plan for the end goals of driving Web site traffic and increasing sales conversions.

Solution:

By targeting specific keyword search engine rankings, implementing SEO best practices, and re-structuring a low-performing search engine marketing plan, imagistic achieved high-performance marketing results for AutoTransporters Online.

Highlights include:

• Increasing usability and improving organic search ranking by revising Web site content using best practices.
• Effectively targeting Web site prospects and generating quality sales leads through working audience models and proper baseline setting.
• Implementing site optimization strategies by adding targeted Google ad variations and administering stronger keywords and keyword content.
• Increasing search rank and brand credibility by creating a blog to better inform site visitors and highlight core competencies.
• Enabling an ongoing link building campaign to boost Google page rank.

Results:

• By exceeding AutoTransporters Online's goal of doubling their sales leads in one quarter using their existing marketing budget, imagistic delivered a proven solution which continues to fill a steady stream of qualified sales leads for the company.

Other results include:

• Decreased cost per acquisition by threefold.
• Increased Web site click through rates by 200%.
• Tripled prospect-to-customer conversion rate.