An award-winning, Web development and services company.

In Development
  • ACLU
  • Allied Retail Partners
  • Christopher and Dana Reeve Foundation / Paralysis Resource Center
  • First 5 San Bernardino
  • Fuller Theological Seminaries
  • Hollywood.com
  • Inside Out Community Arts
  • RetailPro
  • Revenue Watch
  • SPLC
  • The Ojai Foundation
  • YouthGive

Estee-Lauder

Estee Lauder screen shot
Estee Lauder logo
  • Creating a community for teen girls based on the Jane Costmetics lifestyle brand.
  • URL: www.janecosmetics.com
  • Launched: 2000

Overview:

Jane Cosmetics, Estee-Lauder's number one teen brand, is sold via mass market retailers such as Wal*Mart, Target and Walgreens. Estee-Lauder turned to imagistic with the idea of redesigning the Jane Cosmetics Web site to provide a destination site that appealed to this finicky teen and pre-teen consumer.

Solution:

  • Redesigned the look and feel of the site, creating a fun, content-rich environment and establishing the character and essence of the Jane brand online
  • Developed information areas containing beauty, dating and other teen relevant advice
  • Integrated the products as part of the overall experience - the ultimate factor in selling the product
  • Created a BBS system that allows girls from all over the world to chat and exchange stories

Results:

  • The new site solidly speaks to the target demographic and reinforces the brand online
  • Although Jane did not want to make the site transactional, imagistic developed all the needed hooks to make it commerce-capable should they decide to change it at a later date