An award-winning, Web development and services company.

In Development
  • ACLU
  • Allied Retail Partners
  • Christopher and Dana Reeve Foundation / Paralysis Resource Center
  • First 5 San Bernardino
  • Fuller Theological Seminaries
  • Hollywood.com
  • Inside Out Community Arts
  • RetailPro
  • Revenue Watch
  • SPLC
  • The Ojai Foundation
  • YouthGive

Guthy-Renker

CPK Screenshot
Guthy-Renker logo
  • Driving sales through the Internet channel.
  • URL: www.proactiv.com
  • Launched: 2001

Overview:

Guthy-Renker is one of the world's largest direct response television companies with annual sales in excess of $500 million. Guthy-Renker needed to develop a Web site to support its dermatology line, ProActiv. The product line has a loyal customer base a strong community behind it and is promoted by celebrities such as Vanessa Williams and Judith Light.

Solution:

  • Developed an e-commerce Web site that provides brand consistency across the product line and infomercials
  • Site provides commentaries from celebrity spokespeople and also builds community by allowing users of the product to submit their own testimonials and stories
  • Site is written in six languages and allows domestic and international product ordering

Results:

  • ProActiv.com provides a major source of information about the product for potential customers and serves as a major source of product sales for Guthy-Renker