Kellogg's

Overview:

The Kashi product has attracted an amazing community around itself, primarily focused on health and weight loss issues.

Solution:

• Although Kashi.com is a product site, imagistic developed the site to focus on the community surrounding the product, providing healthy eating tips, meal plans, user weight-loss stories, testimonials, and other information
• The Kashi Club section of the site allows users to sign up for coupons, newsletters, the chance to be on a taste test panel, recipes, and even the chance to submit their pet stories
• Site was developed using the Yahoo Stores backend environment at the request of the client

Results:

• Kashi.com has become the virtual home for millions of Kashi fans interested in sharing life-changing stories about themselves