Novica

Overview:

Novica was created to take advantage of the Internet and provide a platform for artists and artisans around the world to sell their products. Their catalog of unique items includes rugs, pottery, furniture, masks, jewelry and many other items from West Africa, Asia and South America. Novica was recently purchased by National Geographic.

Solution:

• Developed a robust transactional e-commerce system
• Built a sophisticated inventory management system required to keep track of the thousands of items offered
• Developed a sophisticated shipping functionality required to handle the complex nature of sending international products
• Created the information architecture to allow customers to easily navigate through hundreds of types of products from many different countries
• Site was developed using MS SQL and Cold Fusion
  

Results:

• Consumers from all over purchase exotic and unique hand made art pieces via the Internet, thus empowering local artisans with access to a previously unimaginable distribution channel