SVi Training

Overview:

SVi is a developer and distributor of PC courseware and skills testing products supplying corporations, K-12 school districts, universities, community colleges, and government state-of-the-art courseware and skills assessment tools. SVi wanted to develop a fully transactional e-commerce site.

Solution:

• Optimized the Web site in terms of design, navigation and performance
• Developed the e-commerce engine to allow customers to purchase classes and materials through the site
• Built sophisticated shipping functionality that automatically broke down the items in a given shopping cart and assigned the shipping costs
• Analyzed site traffic logs, researched competitor's sites and optimize the site's meta tags to significantly improve search engine rankings
• Performed manual inclusion methods for the top search engines (Yahoo, Google, Alta Vista, Excite, etc.) based on the analysis
• Implemented 'pay-for-placement' campaign that targeted users looking for SVi relevant products and services

Results:

• SVi sees a significant number of product sales directly from its Web site as well gathering numerous sales leads from it
• The marketing campaigns we have implemented have consistently increased traffic to the site by 300%