Los Angeles Fire Department Alerts Go Public

LAFD Alerts

The Public Service Officer (PSO) team of the Los Angeles Fire Department (LAFD) needed a strategy to quickly distribute important information to the public. Imagistic joined forces with Jessica Thompson of Fundamental Design Group to integrate a computer-aided dispatch system into LAFD’s public-facing website. The integration securely pulls event information into the website's Drupal content management system. Then, the PSO on duty can add additional information about the event in the CMS. Then, when the content is published, the information is condensed according to specific rules and submitted through the online alert system using a Superfeedr SMS-based publishing system. 

Kevin Howard Goldberg, CEO of Imagistic, noted: "I was extremely pleased to be part of a team that enabled the PSOs at the LAFD to send city-wide alerts to subscribers in less than half the time it had taken them in the previous system."

About Los Angeles Fire Department
The Los Angeles Fire Department (www.lafd.org) is a full-spectrum life safety agency protecting more than four million people who live, work and play in America's second-largest city. Its mission is to preserve life and property, promote public safety and foster economic growth through a commitment to prevention, preparedness, response and recovery as an all risk life safety response provider.

About Fundamental Design Group
Fundamental Design Group is a Los Angeles-based design and tech consultancy focused on solutions for web and mobile platforms. Founded in 2017 by veteran Creative Director and Technologist Jessica Robins Thompson, Fundamental operates off a core value — that the trust we build with our clients will yield the greatest creative results. We get to the heart of who you are, and make that heart our passion. Whether it's branding, visual design, ux, WordPress, Drupal or print — we build our team around your goals.

About ImagisticFounded in 1997, Imagistic is a web-based business solutions company whose mission is to empower organizations using a business-centric approach to the use of technology. With a strong attention to detail, a focus on strategy and bottom line, and exceptional client service, Imagistic offers a proven track record of hundreds of satisfied clients and successful implementations around the world. Its talented and seasoned staff offers decades of experience in business technology strategy, web development, Internet and custom software development, content strategy, creative services, and information architecture.