For its initial public launch, Apex Life Sciences hired Imagistic to develop the new Web site, and hired Imagistic's Chief Strategy Officer to coordinate and manage internal stakeholders and additional 3rd party vendors.
Kevin worked with the Apex Systems executive team to gather system requirements and to manage all parties to a successful on-time launch. The project included brand positioning, a well-tuned, easy-to-update CMS, and bi-directional communication between the Bullhorn ATS (Applicant Tracking System) and Phenom People TRM (Talent Relationship Marketing).
- Worked with Apex Systems stakeholders and a 3rd party digital branding firm to guide a well-branded initial public launch
- Deployed the Drupal CMS enabling staff with little technical expertise to quickly update content on every page
- Facilitated API data transfer between Bullhorn ATS, Phenom People TRM and DaXtra Parser
- Integrated best practices social networking on all relevant content page