For the initial public launch, CarsDirect CEO Scott Painter tasked Imagistic with the tall order of selling their first car online in six weeks.
Imagistic took eCommerce to the next level and empowered CarsDirect.com consumers with researching and shopping for cars directly online.
- Business Technology Plan: Functional Specifications, Technical Specifications, User Flows, Wire Frames
- Delivered the first consumer-facing car "configurator," which is still in use today and since leveraged by many other online retailers
- Delivered extensive information architecture and detailed technical and functional specifications
- Built and implemented a robust, custom-built search tool application