Project Overview

For the initial public launch, CarsDirect CEO Scott Painter tasked Imagistic with the tall order of selling their first car online in six weeks.

Imagistic took eCommerce to the next level and empowered consumers with researching and shopping for cars directly online.

CarsDirect - Home Page
CarsDirect - Alternate Home Page
Project Details
  • Business Technology Plan: Functional Specifications, Technical Specifications, User Flows, Wire Frames
  • Delivered the first consumer-facing car "configurator," which is still in use today and since leveraged by many other online retailers
  • Delivered extensive information architecture and detailed technical and functional specifications
  • Built and implemented a robust, custom-built search tool application
  • Business Technology Strategy
  • Pre-Development Consultation
  • Custom Software Solution
  • Web Development
  • eCommerce
  • Project Planning / Management
  • Information Architecture / UX
  • Graphic Design
About CarsDirect
Los Angeles-based CarsDirect is the leading multi-brand online car buying service, providing new car, used car, and auto finance-related content and services since 1998.