LA 411 hired Imagistic to improve their existing site's features in terms of design and usability as well as improved support for their listees, adding upsells and extensive CMS migration support.
Imagistic delivered a custom solution to interact with a CMS provider, increase visibility and to handle the demands of the growing list of users to the LA 411 site.
- Business Technology Plan: Information Architecture, Functional Specifications
- Custom data workflow with new CMS provider
- Custom forms for user registration, log in and posting items
- Streamlined design and improved UI
- Enabled site registration for exclusive site features and future marketing initiatives
- Improved search function
- Ability for listees to purchase and build enhanced listing capabilities
- Improved site and content management
- Addition of upselling features and tracking