The Mommy & Me website needed a fresh new look and feel, one that conveyed the lifestyle brand, as well as provide end users with useful information, resources, and products.
Imagistic delivered a thorough evaluation and then rebuilt the Mommy & Me website yielding a cleaner user experience and substantially improved custom backend management system.
- Business Technology Plan: Information Architecture, database evaluation, and technology analysis
- Optimized database structure
- Simplified user workflow via registration, login, and search
- Improved administration and publishing tools
- Streamlined site administration
- Improved user experience